Matthias Jirmann Consulting
Matthias Jirmann Consulting
Matthias Jirmann Consulting
Crafting tailored tracking solutions
Tracking data that makes a difference!
Enable data-driven decision making through extensive digital marketing and analytics tracking. Optimise your marketing efforts and get insight into your user's behaviour across your website.
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Meet Matthias
I'm Matthias, an experienced Analytics and Martech Integration Consultant based in the UK. I specialize in crafting tracking strategies for both websites and mobile applications that capture vital information to optimise not just your marketing spend but also your customer journeys. Additionally I ensure that the data strategy aligns with GDPR guidelines and extensive integrations include automated monitoring for data quality and trust.
Data Strategies
Data Layer Requirements (SDR)
Consent Integration
PPC Tracking
Social Media Tracking
SEO
Data Warehouse Integration
Analytics Integration
Integration Audits
Digital Analytics Implementation Manager
Staysure Group
Currently
Digital Analytics Implementation Manager
Staysure Group
Currently
Data Product Manager
Ocean Finance
2021-23
Data Product Manager
Ocean Finance
2021-23
Implementation Engineer
Compare The Market
2018-21
Implementation Engineer
Compare The Market
2018-21
Integration Services
Services
Helping businesses make data-driven decisions with bespoke data integrations and digital marketing tracking. While keeping GDPR in mind and staying compliant.
Data Strategies
Data Layer Requirements (SDR)
Consent Integration
PPC Tracking
Social Media Tracking
SEO
Data Warehouse Integration
Analytics Integration
Integration Audits
Data Strategy
Crafting tailored data strategies for your business, depending on your goals and technology stack. Enable data-driven decision making.
Data Strategy
Crafting tailored data strategies for your business, depending on your goals and technology stack. Enable data-driven decision making.
Consent Integration for GDPR Compliance
Privacy and Cookie policies get more extensive and tedious every year. Let me take the strain away by implementing a comprehensive cookie consent solution and manage your data collection based on the users consent.
Consent Integration for GDPR Compliance
Privacy and Cookie policies get more extensive and tedious every year. Let me take the strain away by implementing a comprehensive cookie consent solution and manage your data collection based on the users consent.
Tracking Audit
Review your current implementation of marketing and analytics tools to identify issues, enhance platform usage and expand your available data.
Tracking Audit
Review your current implementation of marketing and analytics tools to identify issues, enhance platform usage and expand your available data.
Tracking Integration
Integrating new Martech or Analytics platforms to the needed specifications. Requirement gathering from important stakeholders and creation of the solution design document for sign-off by the business to ensure all data needs are covered.
Tracking Integration
Integrating new Martech or Analytics platforms to the needed specifications. Requirement gathering from important stakeholders and creation of the solution design document for sign-off by the business to ensure all data needs are covered.
User Behaviour Tracking
GDPR Compliance
Video Tracking
Cross Domain Tracking
Datalayer Integration
Tracking Audits
Optimization
Marketing Attribution
Social Media Tracking
Platform Integration
Troubleshooting Data Integrations
Data Warehouse Connection
Booking process
Process
Let's set up a free introductory call to see how I can help with your martech and analytics needs.
Define Your Vision
Find the perfect plan tailored to your needs, either for dedicated project work or on retainer plans or a mix of the two depending on your needs.
1
Define Your Vision
Find the perfect plan tailored to your needs, either for dedicated project work or on retainer plans or a mix of the two depending on your needs.
1
Submit Your Request
Tell me about your needs on a quick one to one call, ensuring a seamless process where your vision is understood, refined, and brought to life with precision.
2
Submit Your Request
Tell me about your needs on a quick one to one call, ensuring a seamless process where your vision is understood, refined, and brought to life with precision.
2
Project Delivered
As a dedicated freelancer, I ensure your project is completed in the agreed time for a predefined scope of work. With a keen eye for detail and a passion for quality, I ensure your data strategy will be enabled and through monthly retainers maintained to the highest standard.
3
Project Delivered
As a dedicated freelancer, I ensure your project is completed in the agreed time for a predefined scope of work. With a keen eye for detail and a passion for quality, I ensure your data strategy will be enabled and through monthly retainers maintained to the highest standard.
3
Reviews
Client Reviews
Don't just trust me, trust my clients, who allowed me to work on their projects and improve their data tracking needs.
Steven Long
Lead Data Insights Strategist
"It's been excellent working together with Matthis. He's got a very strong work ethic and unparalleled analytical and problem solving skills. He is not only a reliable and forward thinking data product manager but also an inspiring team player. Matthis worked far beyond the call of duty. I absolutely would recommend him based on his professionalism."
5.0
Jack Osborne
Senior Digital Analyst
"Working with Matthias for the last 2 years has been an absolute pleasure. He's a true professional and is thorough in everything he does. M is a true asset within the Data and Analytics arena; he has never shied away from challenging the way we work or putting forward game-changing ideas all while delivering his day to day work to an exceptional standard. On top of his professional attributes, he's a lovely and caring guy. I couldn't recommend him highly enough."
5.0
Kyriakos Poyias
Founder of EcoLux
"When I first met Matthias I was positively surprised by his ability to easily comprehend business requirements and swiftly transform them into Data insights. Matthias has always shown a strong performance and would continuously meet and exceed expectations for his role. Matthias has always been eager to learn new things and concepts, he is extremely patient and very pleasant to work with. His commitment to the business and his team was nothing but outstanding. He will be greatly missed at Ocean."
5.0
William Harvey
Leading Global Organic Search Marketing Channel
"I have had the pleasure of working with Matthias at Staysure Group, where he has excelled as our Digital Analytics Implementation Manager. His expertise has been instrumental in leading critical projects that have significantly enhanced our digital analytics capabilities. Matthias managed the complete integration of GA4 across our brands, reworking the data layer and ensuring full interaction tracking. He also integrated a cookie management platform with advanced consent mode and an end-to-end call tracking solution, including backend data integration."
5.0
Steven Long
Lead Data Insights Strategist
"It's been excellent working together with Matthis. He's got a very strong work ethic and unparalleled analytical and problem solving skills. He is not only a reliable and forward thinking data product manager but also an inspiring team player. Matthis worked far beyond the call of duty. I absolutely would recommend him based on his professionalism."
5.0Jack Osborne
Senior Digital Analyst
"Working with Matthias for the last 2 years has been an absolute pleasure. He's a true professional and is thorough in everything he does. M is a true asset within the Data and Analytics arena; he has never shied away from challenging the way we work or putting forward game-changing ideas all while delivering his day to day work to an exceptional standard. On top of his professional attributes, he's a lovely and caring guy. I couldn't recommend him highly enough."
5.0Kyriakos Poyias
Founder of EcoLux
"When I first met Matthias I was positively surprised by his ability to easily comprehend business requirements and swiftly transform them into Data insights. Matthias has always shown a strong performance and would continuously meet and exceed expectations for his role. Matthias has always been eager to learn new things and concepts, he is extremely patient and very pleasant to work with. His commitment to the business and his team was nothing but outstanding. He will be greatly missed at Ocean."
5.0William Harvey
Leading Global Organic Search Marketing Channel
"I have had the pleasure of working with Matthias at Staysure Group, where he has excelled as our Digital Analytics Implementation Manager. His expertise has been instrumental in leading critical projects that have significantly enhanced our digital analytics capabilities. Matthias managed the complete integration of GA4 across our brands, reworking the data layer and ensuring full interaction tracking. He also integrated a cookie management platform with advanced consent mode and an end-to-end call tracking solution, including backend data integration."
5.0
120+
Integration projects completed
120+
Integration projects completed
120+
Integration projects completed
35+
platforms integrated
35+
platforms integrated
35+
platforms integrated
9+
Years of experience
9+
Years of experience
9+
Years of experience
FAQ'S
Answers
Find answers to common questions about my tracking process, services etc…
Data Tracking
Data Audits
Server-side Tracking
GDPR compliance
Martech enhancement
App tracking
What tools do you use?
I work with Tag Managers like Google Tag Manager, Tealium or Adobe Launch. But I am also happy to work without tag manager tools if needed. In terms of marketing and analytics platforms, I have experience with a whole array of different platforms and due to technical documentation or dedicated support for new platforms I am happy to implement platforms that I have not experienced so far.
How long does a project take?
This depends entirely on the scope of the project. A full analytics implementation from a clean slate might take 3-4 weeks considering the requirement gathering phase as well as the implementation and testing phase. Other projects like a simple tracking implementation might only take a few days. Either way the exact scope and estimated timeline will be defined before work begins.
Do you provide ongoing support for implemented projects
Absolutely! If you wish, we can set up a monthly retainer of a certain hours of my time to support with any issues, new requirements or changes to the platform as well as maintenance.
Do you offer development services?
The development would need to be specific to tracking or tagging systems. For some advanced tracking I might implement custom Javascript code. However, I am not a website developer and do not offer such services.
What is your pricing structure?
Pricing depends on the project’s complexity and scope. Let’s discuss your goals, and I’ll provide a transparent quote tailored to your needs. Monthly retainers for maintenance, troubleshooting, etc. will be based on an agreed number of hours that I am available to you.
FAQ'S
Answers
Find answers to common questions about my tracking process, services etc…
Data Tracking
Data Audits
Server-side Tracking
GDPR compliance
Martech enhancement
App tracking
What tools do you use?
I work with Tag Managers like Google Tag Manager, Tealium or Adobe Launch. But I am also happy to work without tag manager tools if needed. In terms of marketing and analytics platforms, I have experience with a whole array of different platforms and due to technical documentation or dedicated support for new platforms I am happy to implement platforms that I have not experienced so far.
How long does a project take?
This depends entirely on the scope of the project. A full analytics implementation from a clean slate might take 3-4 weeks considering the requirement gathering phase as well as the implementation and testing phase. Other projects like a simple tracking implementation might only take a few days. Either way the exact scope and estimated timeline will be defined before work begins.
Do you provide ongoing support for implemented projects
Absolutely! If you wish, we can set up a monthly retainer of a certain hours of my time to support with any issues, new requirements or changes to the platform as well as maintenance.
Do you offer development services?
The development would need to be specific to tracking or tagging systems. For some advanced tracking I might implement custom Javascript code. However, I am not a website developer and do not offer such services.
What is your pricing structure?
Pricing depends on the project’s complexity and scope. Let’s discuss your goals, and I’ll provide a transparent quote tailored to your needs. Monthly retainers for maintenance, troubleshooting, etc. will be based on an agreed number of hours that I am available to you.
FAQ'S
Answers
Find answers to common questions about my tracking process, services etc…
Data Tracking
Data Audits
Server-side Tracking
GDPR compliance
Martech enhancement
App tracking
What tools do you use?
I work with Tag Managers like Google Tag Manager, Tealium or Adobe Launch. But I am also happy to work without tag manager tools if needed. In terms of marketing and analytics platforms, I have experience with a whole array of different platforms and due to technical documentation or dedicated support for new platforms I am happy to implement platforms that I have not experienced so far.
How long does a project take?
This depends entirely on the scope of the project. A full analytics implementation from a clean slate might take 3-4 weeks considering the requirement gathering phase as well as the implementation and testing phase. Other projects like a simple tracking implementation might only take a few days. Either way the exact scope and estimated timeline will be defined before work begins.
Do you provide ongoing support for implemented projects
Absolutely! If you wish, we can set up a monthly retainer of a certain hours of my time to support with any issues, new requirements or changes to the platform as well as maintenance.
Do you offer development services?
The development would need to be specific to tracking or tagging systems. For some advanced tracking I might implement custom Javascript code. However, I am not a website developer and do not offer such services.
What is your pricing structure?
Pricing depends on the project’s complexity and scope. Let’s discuss your goals, and I’ll provide a transparent quote tailored to your needs. Monthly retainers for maintenance, troubleshooting, etc. will be based on an agreed number of hours that I am available to you.
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